Germany is Europe's largest mobile market. Here, a cell phone is called a Handy, and Germans are very keen on them - recent estimates put mobile phone subscriptions at 108 million, which gives Germany a market penetration of over 130 percent, by population (compare that to about 90 percent in the US). Germany is also home to many big brands that have readily embraced mobile Web and mobile marketing, such as BMW, Deutsche Post and Lufthansa.

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