mobiThinking is proud to bring you our pick of mobile conferences and awards from around the world? and we?ve also negotiated some great discounts.
? Event organizers interested in media partnerships, please contact: editor (at) mobiThinking.com.


Mobile-marketing events from mobiThinking partners:

Mobile Marketing Forum: LATAM

* When: September 2, 2010
* Where: So Paulo, Brazil

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Recently, we looked at how to send SMS messages using a standard HTTP POST-based API. As was intimated at the time, most APIs also allow you to process delivery receipts for the messages you send. This allows you to determine the status of the message, i.e. delivered, failed, expired etc. Let's take a look at how this all works.
Sending SMS Messages - A Quick Recap
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Due to developer demand, new features launched, joining existing designer-specific
goMobi features for adapting Web content into mobile-ready sites more easily than ever

DUBLIN, Sept. 1, 2010 ? dotMobi, a worldwide leader in the development & discovery of quality mobile content and the company behind the .mobi Internet domain, today announced additional "requested by developers" features for goMobi?, the world?s first content mobilization platform ? a hybrid of a traditional content management system and a practically automatic mobile website builder.

In a recent dotMobi survey conducted by Human Factors International, 94% of developers in the USA, India, Germany and China felt that the mobile Web represents an untapped market for small businesses. Based on this and additional survey findings, dotMobi has quickly integrated features that developers noted as being especially useful in serving small businesses with mobile websites, including new transcoding options plus "Quick Site Copy" and "Add Pages" features.

goMobi now allows designers to fully control the transformation of existing website content into mobile-friendly content. This means developers can produce compelling mobile content in minutes while minimizing maintenance time because changes to the source website can be automatically rendered on the goMobi site. Also, goMobi now incorporates automatic transcoding of subpages within a desktop site for a seamless mobile user experience.

The goMobi "Quick Site Copy" feature lets developers rapidly reproduce goMobi sites for similar business types without having to recreate work. This means developers can save time and money by creating templates for clients with like needs, such as nightclubs or law offices. The "Add Pages" feature makes it easy to create an unlimited number of additional goMobi pages for flexibility in creating unique mobile websites.

"Since its launch in June, goMobi has been warmly received by both our sales channel and our target audiences of Web developers and small-to-medium businesses (SMBs). These new features ensure that goMobi continues to be a fast, easy and complete solution for developers and designers, as well as meeting the needs of SMBs and Web services companies who serve these audiences," said Trey Harvin, CEO, dotMobi.

For information on how registrars, Web services & hosting companies, and developers & designers can offer goMobi to their customers, please contact sales@goMobi.info.

Details on setting up your goMobi mobile website are at http://goMobi.info (on desktops) and at http://go.mobi (on mobile devices).

This week was an important one for DeviceAtlas - we finally launched the new 1.4 version of our API!Why 1.4?
The mobile web is constantly evolving, and with it, device detection needs to evolve too. With significant evolution in device capabilities, and large structural developments in certain device headers, the new DeviceAtlas API provides a highly flexible platform to cater for this growth, both now and well into the future.

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This is mobiThinking?s pick of mobile conferences and awards from around the world.

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There?s no doubt that some companies do really well with download apps for smartphones. The question every potential app publisher should ask is: will we?

The most used apps across all smartphones ? note that?s used as opposed to downloaded ? in the US according to Nielsen, are Facebook, Google Maps and The Weather Channel (TWC).

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Tell us a bit about yourself & Digital Times magazine
I?m a writer and editor and have been working in print magazines for a while now. Digital Times is a magazine for people who want to know a little more about digital media & marketing trends.

What are the Appys & why did you decide to set them up?

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Of late there has been some media hype around mobile apps. This has led to a somewhat distorted and narrow picture of mobile apps, which doesn?t help any business make an informed choice about mobile strategy. If you believe mobile apps is the right path for your business, then you need to consider all smartphone platforms (including the 85 percent that are not Apple), if not all handsets (including the 97 percent that are not Apple). And you must consider Web-based mobile applications or Web apps as well as native apps.

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UPDATE August 13, 2010: Adds Facebook mobile stats and Amazon m-commerce income.


UPDATE June 22, 2010: New research on mobile messaging and how people use their cell phones.


UPDATE May 17, 2010: New section on mobile financial services and mobile payments.


The mobiThinking compendium of mobile statistics and research
The stats, all the stats and nothing but the stats?
In the past two years, we have gone from a smattering of mobile statistics to an abundance of useful information. But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better.

An unfortunate side effect of the media?s recent surge of enthusiasm for mobile in the past year is a tendency to highlight data of dubious quality (often when better is available), and/or widespread misunderstanding, misreporting and failure to qualify figures they have cherry-picked. This isn't just misleading and confusing, it's damaging. If brands are persuaded by hype to divert funds into niche, ill-thought-through mobile projects and then get burnt, the whole mobile business suffers.

This stats compendium ? to which we plan regular updates and additions - will hopefully go some way to putting right some of the sins of the last year. But please remember that even the best quality independent statistics are speculative to some degree ? stats are not facts.

Thanks to all the analysts, associations and regulators that continue to send us their research.

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UPDATE August 13, 2010: Adds Facebook mobile stats and Amazon m-commerce income.


UPDATE June 22, 2010: New research on mobile messaging and how people use their cell phones.


UPDATE May 17, 2010: New section on mobile financial services and mobile payments.


The mobiThinking compendium of mobile statistics and research
The stats, all the stats and nothing but the stats?
In the past two years, we have gone from a smattering of mobile statistics to an abundance of useful information. But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better.

An unfortunate side effect of the media?s recent surge of enthusiasm for mobile in the past year is a tendency to highlight data of dubious quality (often when better is available), and/or widespread misunderstanding, misreporting and failure to qualify figures they have cherry-picked. This isn't just misleading and confusing, it's damaging. If brands are persuaded by hype to divert funds into niche, ill-thought-through mobile projects and then get burnt, the whole mobile business suffers.

This stats compendium ? to which we plan regular updates and additions - will hopefully go some way to putting right some of the sins of the last year. But please remember that even the best quality independent statistics are speculative to some degree ? stats are not facts.

Thanks to all the analysts, associations and regulators that continue to send us their research.

read more

UPDATE August 13, 2010: Adds Facebook mobile stats and Amazon m-commerce income.


UPDATE June 22, 2010: New research on mobile messaging and how people use their cell phones.


UPDATE May 17, 2010: New section on mobile financial services and mobile payments.


The mobiThinking compendium of mobile statistics and research
The stats, all the stats and nothing but the stats?
In the past two years, we have gone from a smattering of mobile statistics to an abundance of useful information. But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better.

An unfortunate side effect of the media?s recent surge of enthusiasm for mobile in the past year is a tendency to highlight data of dubious quality (often when better is available), and/or widespread misunderstanding, misreporting and failure to qualify figures they have cherry-picked. This isn't just misleading and confusing, it's damaging. If brands are persuaded by hype to divert funds into niche, ill-thought-through mobile projects and then get burnt, the whole mobile business suffers.

This stats compendium ? to which we plan regular updates and additions - will hopefully go some way to putting right some of the sins of the last year. But please remember that even the best quality independent statistics are speculative to some degree ? stats are not facts.

Thanks to all the analysts, associations and regulators that continue to send us their research.

read more

It?s easy to send SMS messages from any Web site or application, but it?s surprising how few sites/applications actually do this. Integrating SMS into your system gives it something extra, and allows your system to enhance the mobile experience for the user. In this article, we?ll look at how an SMS message can be sent from any system, and at a few providers who offer this functionality.
Choosing an SMS Provider
There are essentially three types of SMS provider:

Mobile Network (e.g. Vodafone, Three)
Aggregator
SMS Messaging Company
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The more you learn about independent app stores like GetJar, the harder it is too understand why Apple's App Store receives all the media attention. While Apple's ? for obvious reasons ? restricts the target market to Apple handsets (i.e. about 2-3 percent of mobile handsets), GetJar features downloads for all sorts of feature phones ? the majority of handsets ? and smartphones. All the top performing apps work on multiple types of handsets.

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Last week (22nd July 2010) I was lucky enough to attend the first ever dot conf in the NCI in Dublin, Ireland.

What is the dot conf?
The dot conf is a new web technology conference for anyone who works, rests or plays with the internet. It?s a one day event and it's free. Essentially it's a teddy bears picnic but with internet folk instead of bears.

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Last week (22nd July 2010) I was lucky enough to attend the first ever dot conf in the NCI in Dublin, Ireland.

What is the dot conf?
The dot conf is a new web technology conference for anyone who works, rests or plays with the internet. It?s a one day event and it's free. Essentially it's a teddy bears picnic but with internet folk instead of bears.

read more

We?ve got a prize-winning contest for you: The goMobi Challenge is on now!

By now, you?ve heard us talk about goMobi, our new mobile site building and content management tool. While we?ve discussed it mainly as an easy way for non-tech folks to quickly build mobile sites, we designed it so that pros like you can use it as a base for building top-notch mobile sites as personalized and unique as you want (or your clients want.)

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