These top tips on mobile analytics were contributed by Michael Ricci, vice president of mobile at Web analytics company Webtrends. On the mobile analytics side, Webtrends? client base includes Coca-Cola, Microsoft, Monster.com, Hilton, New York Times, Daily Telegraph and RIM.

read more

One lucky mobiThinking reader can win a free ticket for the M-Days conference in Frankfurt next week on February 1-2, 2012.

The first person to email us with the correct answers to the following questions will win the conference passes. But hurry, you only have until the Monday, January 30 to respond.

The M-Days conference is now in its: a) 5th year; b) 6th year; c) 7th year; or d) 8th year?
read more

mobiThinking is proud to bring you our pick of mobile conferences and awards from around the world? and we?ve also negotiated some great discounts and free tickets to give away. This is not your usual mobile events list.
• Event organizers of mobile marketing, mobile Web, mobile payments and m-commerce conferences interested in media partnerships, please contact: editor (at) mobiThinking.com.


Great mobile events from mobiThinking partners:


read more

mobiThinking was visited by 463,000 unique visitors in 2011 (225 percent more than 2010) ? what did they come to read? The top destination was the Compendium of global mobile stats with 470,000 Pageviews (PV), followed by the Guides to mobile ad networks, the world?s top mobile markets, mobile awards and mobile agencies. Find the links to all the top content below?
read more

mobiThinking was visited by 463,000 unique visitors in 2011 (225 percent more than 2010) ? what did they come to read? The top destination was the Compendium of global mobile stats with 470,000 Pageviews (PV), followed by the Guides to mobile ad networks, the world?s top mobile markets, mobile awards and mobile agencies. Find the links to all the top content below?
read more

LATEST UPDATE (January, 2012):
Adds? • Cellular subscriptions worldwide: 6 billion. • Latest subscriber stats for top three countries: China and India now account for over 30 percent of world subs, both rapidly approaching 1 billion and dwarfing subs in third-place USA. • Global and regional Mobile Web usage stats: 1.2 billion active mobile-broadband subscriptions worldwide; Asia is top region; Top 10 mobile Web countries: South Korea and Japan lead in mobile broadband penetration. • Top US mobile ad networks by revenue are Google, Millennial Media, Apple, Yahoo!, Microsoft and Jumptap. • Google?s $2.5 billion in annual revenue from mobile advertising. • eBay expects customers to buy and sell $8 billion of merchandise in 2012. • PayPal expects to see $7 billion in mobile payment volume in 2012.


The mobiThinking compendium of mobile statistics and research
The stats, all the stats and nothing but the stats?
In the past two years, we have gone from a smattering of mobile statistics to an abundance of useful information. But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better.
An unfortunate side effect of the media?s recent surge of enthusiasm for mobile in the past year is a tendency to highlight data of dubious quality (often when better is available), and/or widespread misunderstanding, misreporting and failure to qualify figures they have cherry-picked. This isn't just misleading and confusing, it's damaging. If brands are persuaded by hype to divert funds into niche, ill-thought-through mobile projects and then get burnt, the whole mobile business suffers.
This mobile stats compendium ? which is regularly updated - hopefully goes some way to putting right some of the sins of the last few years. But please remember that even the best quality independent statistics are speculative to some degree ? stats are not facts.
• If you use any of the stats, please remember to source and link to both the analysts and to mobiThinking. Please do not republish more than 5 percent of the content without seeking permission.
• Thanks to all the analysts, associations and regulators that continue to send us their research. Please keep us updated: editor(at)mobiThinking.com.
• Be the first to know when we add new stats: @mobithinking


• If you like the Compendium of mobile stats, then check out mobiThinking?s other useful guides:
The big guides to: • Mobile industry awards (with 75 video case studies from MMA, Cannes etc winners) • Mobile ad networks (18 networks profiled) • Mobile agencies (12 agencies profiled) • World?s top mobile markets (11 countries profiles)

The insider?s guides to: • Mobile device security • Mobile cities • Device detection • Mobile health (m-health) • B2B mobile marketing • Mobile research (m-research) • Mobile barcodes • Mobile applications: native v Web apps • Design for mobile • SMS mobile marketing • Mobile social networking

Ten new video interviews from New York (November 2011): • Live Nation • AKQA • Starwood Hotels • MEC • Weather Channel • Sam?s Club • Professor Neal Burns • Smart AdServer • Rockfish • Nexage

Mobile events 2012: best conferences, great discounts and free tickets? coming up: • January: Mobile Commerce Mexico and Central America (Mexico City) • 3rd Mobile Commerce Conference (San Francisco, USA) • February: M-Days (Frankfurt, Germany) • Mobile LATAM (Miami, USA) • March: The Mobile Marketing Conference (Miami, USA) • The BLN Making it Mobile Forum (London, UK) • 4G Device World Summit (Seoul, South Korea) • April: Mobile Payments & NFC Asia 2011 (Hong Kong) • MMA Forum Asia (Singapore).

read more

LATEST UPDATE (January, 2012):
Adds? • Cellular subscriptions worldwide: 6 billion. • Latest subscriber stats for top three countries: China and India now account for over 30 percent of world subs, both rapidly approaching 1 billion and dwarfing subs in third-place USA. • Global and regional Mobile Web usage stats: 1.2 billion active mobile-broadband subscriptions worldwide; Asia is top region; Top 10 mobile Web countries: South Korea and Japan lead in mobile broadband penetration. • Top US mobile ad networks by revenue are Google, Millennial Media, Apple, Yahoo!, Microsoft and Jumptap. • Google?s $2.5 billion in annual revenue from mobile advertising. • eBay expects customers to buy and sell $8 billion of merchandise in 2012. • PayPal expects to see $7 billion in mobile payment volume in 2012.


The mobiThinking compendium of mobile statistics and research
The stats, all the stats and nothing but the stats?
In the past two years, we have gone from a smattering of mobile statistics to an abundance of useful information. But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better.
An unfortunate side effect of the media?s recent surge of enthusiasm for mobile in the past year is a tendency to highlight data of dubious quality (often when better is available), and/or widespread misunderstanding, misreporting and failure to qualify figures they have cherry-picked. This isn't just misleading and confusing, it's damaging. If brands are persuaded by hype to divert funds into niche, ill-thought-through mobile projects and then get burnt, the whole mobile business suffers.
This mobile stats compendium ? which is regularly updated - hopefully goes some way to putting right some of the sins of the last few years. But please remember that even the best quality independent statistics are speculative to some degree ? stats are not facts.
• If you use any of the stats, please remember to source and link to both the analysts and to mobiThinking. Please do not republish more than 5 percent of the content without seeking permission.
• Thanks to all the analysts, associations and regulators that continue to send us their research. Please keep us updated: editor(at)mobiThinking.com.
• Be the first to know when we add new stats: @mobithinking


• If you like the Compendium of mobile stats, then check out mobiThinking?s other useful guides:
The big guides to: • Mobile industry awards (with 75 video case studies from MMA, Cannes etc winners) • Mobile ad networks (18 networks profiled) • Mobile agencies (12 agencies profiled) • World?s top mobile markets (11 countries profiles)

The insider?s guides to: • Mobile device security • Mobile cities • Device detection • Mobile health (m-health) • B2B mobile marketing • Mobile research (m-research) • Mobile barcodes • Mobile applications: native v Web apps • Design for mobile • SMS mobile marketing • Mobile social networking

Ten new video interviews from New York (November 2011): • Live Nation • AKQA • Starwood Hotels • MEC • Weather Channel • Sam?s Club • Professor Neal Burns • Smart AdServer • Rockfish • Nexage

Mobile events 2012: best conferences, great discounts and free tickets? coming up: • January: Mobile Commerce Mexico and Central America (Mexico City) • 3rd Mobile Commerce Conference (San Francisco, USA) • February: M-Days (Frankfurt, Germany) • Mobile LATAM (Miami, USA) • March: The Mobile Marketing Conference (Miami, USA) • The BLN Making it Mobile Forum (London, UK) • 4G Device World Summit (Seoul, South Korea) • April: Mobile Payments & NFC Asia 2011 (Hong Kong) • MMA Forum Asia (Singapore).

read more

LATEST UPDATE (January, 2012):

Adds? • Mobile Broadband stats: 1.2 billion active mobile-broadband subscriptions worldwide; Korea and Japan top countries for mobile broadband penetration. • Cellular subscriptions worldwide: 5.9 billion. Google?s $2.5 billion in annual revenue from mobile advertising.


The mobiThinking compendium of mobile statistics and research
The stats, all the stats and nothing but the stats?
In the past two years, we have gone from a smattering of mobile statistics to an abundance of useful information. But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better.
An unfortunate side effect of the media?s recent surge of enthusiasm for mobile in the past year is a tendency to highlight data of dubious quality (often when better is available), and/or widespread misunderstanding, misreporting and failure to qualify figures they have cherry-picked. This isn't just misleading and confusing, it's damaging. If brands are persuaded by hype to divert funds into niche, ill-thought-through mobile projects and then get burnt, the whole mobile business suffers.
This mobile stats compendium ? which is regularly updated - hopefully goes some way to putting right some of the sins of the last few years. But please remember that even the best quality independent statistics are speculative to some degree ? stats are not facts.

• If you use any of the stats, please remember to source and link to both the analysts and to mobiThinking.
• Thanks to all the analysts, associations and regulators that continue to send us their research. Please keep us updated: editor(at)mobiThinking.com.
• Be the first to know when we add new stats: @mobithinking


• If you like the Compendium of mobile stats, then check out mobiThinking?s other useful guides:
The big guides to: • Mobile industry awards (with 75 video case studies from MMA, Cannes etc winners) • Mobile ad networks (18 networks profiled) • Mobile agencies (12 agencies profiled) • World?s top mobile markets (11 countries profiles)

The insider?s guides to: • Mobile device security • Mobile cities • Device detection • Mobile health (m-health) • B2B mobile marketing • Mobile research (m-research) • Mobile barcodes • Mobile applications: native v Web apps • Design for mobile • SMS mobile marketing • Mobile social networking

Ten new video interviews from New York (November 2011): • Live Nation • AKQA • Starwood Hotels • MEC • Weather Channel • Sam?s Club • Professor Neal Burns • Smart AdServer • Rockfish • Nexage

read more

About 82% of the Alexa 100 top sites use some form of server-side device detection to serve content on their main website entry point. As you descend from the top 10 to the top 25 and top 100 sites the percentage of sites using server-side detection falls from 100% to 96% to 82%. This is an interesting fact given the all of the recent discussion in the blogosphere of responsive design using client-side techniques such as media queries.
read more

mobiThinking is proud to bring you our pick of mobile conferences and awards from around the world? and we?ve also negotiated some great discounts and free tickets to give away. This is not your usual mobile events list.
• Event organizers interested in media partnerships please contact: editor (at) mobiThinking.com.


Great mobile events from mobiThinking partners:

Mobile Commerce Mexico and Central America
* When: January 25 ? 26, 2012.

read more